Méliuz Becomes Brazil’s First Bitcoin Treasury Company with $28.4M Buy

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Méliuz makes history as Brazil’s first public company to hold Bitcoin in its treasury, acquiring $28.4M in BTC. Explore its impact on Brazil’s crypto market.

Méliuz Leads Brazil’s Crypto Charge with $28.4M Bitcoin Purchase

Brazilian fintech Méliuz has become the first publicly traded company in Brazil to adopt Bitcoin as a treasury asset, purchasing 274.52 BTC for $28.4 million on May 15, 2025. This historic move, at an average price of $103,604 per Bitcoin, raises Méliuz’s total holdings to 320.3 BTC, worth over $33 million.

Approved by shareholders, Méliuz aims to maximize “Bitcoin per share” using cash reserves, echoing strategies of global pioneers like MicroStrategy. The announcement sparked a 117% surge in Méliuz’s stock (CASH3.SA), pushing its market cap to $128 million.

Brazil, a top 10 crypto market, is ripe for such innovation. Méliuz’s bold step could inspire other firms, especially as crypto regulations, like a proposed 15% tax on international exchanges, take shape. Globally, Méliuz joins companies like Al Abraaj Group and DayDayCook in embracing Bitcoin treasuries, with BTC near $104,000. Conclusion
Méliuz’s $28.4M Bitcoin buy marks a turning point for Brazil’s financial sector. As the first public company in Latin America with a Bitcoin treasury, it’s paving the way for a crypto-driven future.